Experience
Refine Labs - Fully Remote | Assoc. Creative Director | 2022 - Current
Lead clients and a creative team in effective marketing and social advertising experiments.
Lifeworks - Grand Rapids MI | Creative Director | 2021 - 2022
A modern fintech firm - oversee and direct brand story, advertising, and design.
Baas Creative - Grand Rapids MI | Creative Director, Art Director | 2020 - 2021
Led creative teams, created advertising campaigns and designs.
Case Creative - Grand Rapids MI | Owner, Creative Director, Art Director | 2019 - 2020
Creating campaigns, branding, ideas, and products.
Western Michigan University - Kalamazoo MI | Professor | 2019 - 2021
Teaching Advertising Creative Strategy.
AUX - Grand Rapids MI | Executive Creative Director | 2017 - 2019
Led teams and clients for brands like Steelcase, Merrell, Brunswick, Amway.
The Richards Group - Dallas TX | Senior Art Director | 2009 - 2017
The Salvation Army, UCHealth, GameStop, Fiat, Chick-Fil-A, Suddenlink, Charter, MD Anderson, Summers Eve, Central Market.
Ground Zero - Los Angeles CA | Art Director | 2008 - 2009
ESPN, Mercury Auto Insurance, Oberto Beef Jerky.
Y&R - Chicago IL | Art Director | 2008
Sears, Craftsman, Miller, Hilton.
ZIG - Chicago IL | Art Director Intern | 2007
Advertising and design Intern
Education
VCU Brandcenter | Richmond, VA | 2006-2008
Master’s Degree in Advertising and Art Direction
Western Michigan University | Kalamazoo, MI | 1995-1998
Bachelor of Science
Expertise
Creative Direction, Art Direction, Concept, Branding, Leadership, Advertising, Outdoor, Print, TV, Web Design, Digital, Social, InDesign, Illustrator, Photoshop, Photography, Figma, Illustration, Photography, Film & Video, Teaching, Presentation Design, Google Workspace